It’s about having the tools to get around the golf course strategically and in as few strokes as possible. Hogan players tend to be more accomplished, more skilled. We’re trying to provide the best tools for a golfer to score with. “We’re not trying to manufacture our irons to win at Demo Day. “It’s not a competition to see who has the longest 7-iron,” says White. That’s just not the way we think irons should be developed and built.”Įdge sets start with a 22-degree 4-iron and go up to a 46-degree pitching wedge – lofts which, by today’s standards, are downright traditional.
We find in a lot of competitive sets you’re hitting your 7-, 8- and 9-irons within 7 to 10 yards of each other. “It really eliminates your ability to score well. “The loft compression at the short end of most sets is, quite honestly, just ridiculous,” declares White. “We’ve gone back to traditional iron numbers only,” says White, who adds Hogan is still committed to the basic tenet of the PreciseLoft TM System: 4-degree gaps between clubs in the set.
It was the first Hogan iron to feature perimeter weighting for extra forgiveness, along with the classic Hogan forged feel.įor the new Edge irons, it’s back to basics. The very first Hogan Edge iron was introduced in the late 80’s and became one of the most successful game-improvement irons in history. “It made a lot of sense, given the history and the heritage of the Edge name, to bring it back,” says Hogan CEO Scott White. Love it or hate it, it’s the brand that simply refuses to die.Īnd not only is Hogan refusing to die, but it’s also actually insisting on being relevant again by following up last week’s Equalizer wedge release with an entirely new from-the-ground-up iron set bearing a classic Hogan name – Edge. There have been major championships and changes in ownership, along with comebacks, setbacks, mothballing, bankrolling, shutdowns and other showdowns. Throughout all its iterations dating back to 1953, the Ben Hogan Company has had its good days and its bad days. If I learned something that made me a better player, it was a good day.” –Ben Hogan, quoted by David Hueber from In The Rough: The Business Game of Golf My goal was to become a better player every day. Learning to play this game is all about improvement. “I can honestly say that I have never had a bad day on the golf course.
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